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Maintaining the Momentum of Transfer Day
Now that the dust has settled from Bank Transfer Day and credit unions are basking in the glow of unprecedented new member numbers, the industry is faced with the question of “now what?”...
View Article“Banking on Transparency”–Los Angeles Business Journal
Casey Boggs is president of LT Public Relations, which specializes in serving clients in the financial services industry. It is based in Portland, Ore. The Los Angeles City Council last month...
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Online Reputation Management for Banks and Credit Unions
Recently, American Banker, a financial services daily founded in 1836, turned its attention to the value of reputation management for banks, and in particular the need for online reputation monitoring....
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Partnership—That’s Our Passion
Last year (2012) was a remarkable year of growth and change for LT Public Relations. Business boomed; we added three new employees (myself included), and we closed out the year with many new...
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Beautiful Liaisons–Waltzing to Better Customer Relationships in a Digital Era
As Val-o-ween…er…Valentine’s Day falls upon us again, without further ado let’s talk about our relationships (bwhahaha); our business relationships, that is. All business is based on the lovely dance...
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Portland Business Journal Byline: How Credit Unions Can Connect With...
How Credit Unions Can Connect With Generations Y and Z Portland Business Journal/April 5, 2013 Contributing Writer–Casey Boggs, LT Public Relations Americans born in 1982 and later are the most...
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Lesson Learned from Rutgers? PR Wisdom Is Critical to Avoid Crises
Wisdom, the judicious application of knowledge, is the most important ingredient in addressing a potential public relations crisis. The recent Rutgers situation with its former men’s basketball coach...
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Measuring Public Relations? Avoid These Pitfalls.
Measuring results is unquestionably an important part of public relations. Companies justifiably want to know that PR efforts are worth the investment. Similarly, a good PR firm wants to...
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From Tanks to Banks: A Journey to LT Public Relations
I thought a blog post would be a great way to introduce myself. Obviously there’s a Reader’s Digest version of my life under our bios on the LT PR website, but I still wanted to take a second to put a...
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Digital Money: From Bitcoins to P2P
It’s been a big month of financial news with multiple announcements across social media networks about Bitcoin and person-to-person lending. With the recent research by Pew Internet, which found 63%...
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